Progressives magazine

An in-house publication that portraits a group of "Progressives" and gives insights about their mindset and motivations.

Ethnographic research assistance | Photography | Editorial | Visual Design and Print Production

Client: Vodafone Global, Team: User Experience

THE CHALLENGE

This project aimed at understanding the needs and desires of innovative people in order to create inspiration and ideas for compelling and useful services for Vodafone.

The goal was achieved by applying ethnographic research methods as well as co-design sessions with users within a multidisciplinary team environment.

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My contribution

I was part of a team who interviewed the users in their home and work environment and actively took part in co-design sessions with them. My role also included onsite photo documentation of all actions.

For the content of two 65 page issues of the „Progressives Magazine“ I was fully responsible for copy writing, photo editing, layout and print production.

Below are sample pages of the magazine #01 featuring the topic"cloud". And magazine #2, on "identity".